Readly welcomes 160 UK regional newspapers to its platform
Leading regional titles such as The Liverpool Echo, Manchester Evening News, Birmingham Mail, Newcastle Chronicle, Cambridge News, Western Morning News and The Bristol Post are amongst the portfolio of newspapers to join Readly and sit alongside regional titles such as The Western Mail and Daily Record which are already offered through the app.
The addition of the regional newspapers comes at a pertinent time as more consumers seek verified journalism and trusted, paid content. Recent YouGov research shows that 65 percent of people in the UK are ‘concerned’ about the spread of fake news and consuming verified, trusted content is ‘very important’ to 40 percent of people in the UK.
– At a time of verified journalism and trusted news being so important, we are delighted to welcome such a broad offering of regional newspapers to our platform. Read locally and across the UK, we know that our subscribers will be eager to read their favourite regional newspaper, alongside the broad range of titles available as part of a Readly subscription, says Ranj Begley, Chief Content Officer at Readly.
Readly’s portfolio of newspapers have grown significantly and now include over 35 national newspapers and over 165 regional titles from seven markets in total. Readly has seen a 23 percent increase in the average reading time per month of the newspapers on its platform in the UK during the last three months, in comparison with the same period last year.
– The focus on strengthening our newspaper portfolio continues and data shows that access to newspapers on Readly increases reading engagement. We can see that reading activity is increasing, both total reading time and average reading time, and we have noted a significant increase in subscribers who use our app on a daily basis in countries such as the UK. We also note tendencies of a positive spillover effect on magazine reading as well as a new group that only reads the dailies, Ranj added.
The regional newspapers are now available to Readly’s UK audience alongside more than 6,300 titles as part of the all you can read digital magazines and newspaper subscription.
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About the research: The survey was conducted by YouGov. A total of 2001 UK people and 10,000 across 8 European countries over the age of 18 were interviewed through the CAWI method during the period 24-29 November 2021. Verified news is defined in the survey as news that is fact-checked by the publisher.
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Readly is the European category leader for digital magazines. The company offers a digital subscription service that lets customers have unlimited access to 7,500 magazines and newspapers including the catalogue of ePresse. Readly has subscribers in more than 50 countries and content available in 17 different languages. In collaboration with 1200 publishers worldwide, Readly is digitising the magazine and newspaper industry. In 2021, revenues amounted to SEK 466 million. Since September 2020, the Readly share is listed on Nasdaq Stockholm Midcap. For more information, please visit https://corporate.readly.com