Readly magazine app celebrates Disney stories this festive season with a ‘Christmas Surprise Token’ CRM and social campaign

Readly, the European leader in digital magazine and newspaper subscriptions, and Disney are launching a ‘Christmas Surprise Token’ campaign enabling readers to enter a competition to win a festive entertainment bundle. 

The CRM and social campaign will see Readly subscribers being encouraged to find a hidden ‘Surprise Token’ placed within the latest issue of ‘Frozen - The Official Magazine’. Once readers have found the token, they can enter a competition to win a Readly subscription, a Yoto Player and the Yoto Disney Classic Collection cards.

Readly, the magazine and newspaper app with over 7,500 titles, has over 80 Disney magazines on its platform. It features much-loved character comics such as Disney’s Frozen, Mickey Mouse, Donald Duck, High School Musical, Star WarsTM and MARVEL. Parental controls are in place and as a subscription gives users five profiles per household, the whole family can read.

– We are delighted to collaborate with Disney to host this surprise Christmas token campaign and drive readership of Frozen magazine amongst our family audience during a key seasonal time. The prize will give subscribers a chance to win something very special this Christmas so we are sure it will prove popular amongst the families that read the broad portfolio of magazines and newspapers on the app, says Marie-Sophie von Bibra, Chief Marketing Officer at Readly.
 

The Yoto Player is a screen-free smart speaker for kids that inspires creative, independent play. The Yoto Disney Classic Collection cards are dazzling retellings of Disney classics to capture kids’ imaginations for years to come.

The competition will be promoted to Readly subscribers via social media and CRM from November 2024.

                                                                           
ENDS

For media enquiries:

For more details contact: kate.tegelaars@readly.com or 07879 818 711

About Readly
Readly is the European category leader for digital magazines. The company offers a digital subscription service that gives customers unlimited access to 7,700 magazines and newspapers. Readly has subscribers in more than 50 countries and content available in 17 different languages. In collaboration with 1200 publishers worldwide, Readly is digitising the magazine and newspaper industry. In 2023, revenues amounted to SEK 677 million. The Readly share is listed on Nasdaq First North Growth Market. For more information, please visit https://corporate.readly.com