Readly partners with Arla LactoFREE

Readly, Europe’s leading digital magazine and newspaper subscription service, has partnered with Arla LactoFREE, to offer customers a free subscription to its digital reading app.

The UK wide partnership involves Readly offering its broad portfolio of titles to nutrition and health-engaged consumers, enabling them to read over 7,500 digital magazines and newspapers.

Readly and Arla LactoFREE are offering consumers the opportunity to claim a free 2 month Readly subscription when they buy any promotional pack of LactoFREE 1 litre milk.

“The collaboration with Arla LactoFREE is a great opportunity to offer our digital subscription service to its consumers via a highly visible on-pack promotion. Arla LactoFREE is a great fit for us with its credentials and loyal customer base. With a huge breadth of titles to choose from including many health, nutrition and lifestyle titles, Arla LactoFREE consumers will have the opportunity to read hours of trusted, quality journalism whenever they choose”, says Marie-Sophie von Bibra, Chief Marketing Officer at Readly.

“Arla LactoFREE provides a tasty range of dairy goods, without the lactose, which opens up a world of limitless options. We’re proud to be partnering with Readly as it  builds on our campaign to help consumers to experience the ‘good feeling’ of the Arla LactoFREE range”, says Rachel Campbell, Arla brand and sustainability director

“The Readly campaign also helps support our drive for consumers to connect Arla with its sub-brands, which includes Arla Lactofree. By bringing together key themes such as sustainability and our farmer ownership, we are adopting a Masterbrand approach whereby our sub-brands will become closer to the core Arla positioning to build greater consumer connections with Arla. As the UK’s largest dairy cooperative, we work to achieve the best milk price for our farmers, which is why investment in our added value milk brands, is so important”, adds Rachel

Arla LactoFREE offers a range of lactose free milk, cheese and spread for individuals who are lactose intolerant or seeking a dairy alternative.

Consumers can access the Readly offer via the Lactofree promotional packs in supermarkets such as Asda, Morrisons, Sainsbury’s, Tesco, Waitrose, COOP, Ocado and Iceland.

Readly launched a similar partnership with Europe's Number One Sports Nutrition Company, MyProtein, earlier this year. Other brands to collaborate with Readly include Barclays, Samsung, McDonald’s, Three, TUI and Unidays.

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For more details contact: kate.tegelaars@readly.com or 07879 818 711

About Readly

Readly is the European category leader for digital magazines. The company offers a digital subscription service where customers have unlimited access to 7500 national and international magazines - all in one app and at a fixed monthly fee. Readly has subscribers in 50 countries and content available in 17 different languages. In collaboration with around 1,200 publishers worldwide, Readly is digitising the newspaper and magazine industry. In 2022, revenues amounted to SEK 592 million. The Readly share is listed on Nasdaq Stockholm.  For more information, please visit https//corporate.readly.com