This is Readly

A digital subscription service that offers unlimited, "all-you-can-read" access to thousands of magazines in one app.

The Readly team

Our history

The idea for Readly began by a pool in Cyprus in the spring of 2012 when Readly's founder, Joel Wikell, was on vacation with his family. After reading the magazines he had brought with him over and over again, whilst the streaming music in his ears never ran dry, the idea of an app with unlimited access to digital magazine feeds was born. The first string of code was written later that same year, by three developers in a small town called Växjö, in the southern part of Sweden. Readly was launched in Sweden in 2013.

  • 2012 - The Växjö office opened
  • 2013 - The Stockholm office opened
  • 2014 - Readly was launched in the UK and the London office opened
  • 2015 - Readly was launched in Germany and the Berlin office opened
  • 2018 - Readly was launched in the Netherlands
  • 2019 - Readly was launched in Italy
  • 2020 - Readly starts trading on Nasdaq Stockholm

Readly today

Readly is the European category leader for digital subscription services for magazines providing “all-you-can-read” access to a portfolio of approximately 5,000 titles and approximately 140,000 issues from trusted publishers all for SEK 99, EUR 9.99 and GBP 7.99 per month. In collaboration with about 900 publishers worldwide, and with users in more than 50 markets, Readly is digitizing the magazine industry.

Our purpose is to bring the magic of magazines into the future, enabling the discovery and survival of quality content. During 2020 Readly distributed about 140,000 issues of magazines that have been read 99 million times.

Read more about our purpose and vision here.

By using new technology and embracing new consumer habits and preferences, we believe that great value can be created for all stakeholders.
Maria Hedengren, Readly CEO

Our team

Our people define us – we are high performing team players, passionate about our product and proud of our portfolio. Readly is in a rapid growth phase and maintaining and developing our culture is essential for the company’s continued success.

Readly is driven by its purpose and clear values as described in the Readly Mindset. To be successful in our purpose and mission, to grow and prosper both as a company and as individuals, we believe that we all need to work, act and interact with a certain mindset - The Readly Mindset. It reflects our strive to be brave, say it as it is and win as a team.

Our offer

A Readly subscription gives the user total access to thousands of magazines in 16 local languages. We want our users to be inspired, entertained, and
educated. The app has an average rating ranging from 4.5 to 4.8 in Google Play and App Store, which is a proof point of our premium user experience. Popular features include article search which gives users a quick overview and a shortcut to relevant articles from the full library, and the Readly Exclusives, which are magazines found only on Readly. We also recommend content in our feature Readly Articles -  compelling stories, in-depth reports and interviews presented in a mobile friendly format.

Other functionalities include favourite selection, mobile reading, offline reading and family sharing.

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