H&M partners with Readly, the digital subscription app

Readly, the European leader in digital magazine and newspaper subscriptions, has teamed up with much-loved fashion brand H&M to offer H&M members an exclusive offer to relax, read and recharge in style this summer. 

Whether it’s reading at the park, poolside or on a flight, H&M members can unwind with Readly, the digital subscription app, as Readly is offering a two-month free subscription for unlimited reading plus a £15 H&M voucher. 

Fashion fans can explore thousands of magazines and newspapers - offline and on-the-go. With more than 5000 titles to flick through, find all your favourites or discover something new. From fashion to health, celebrities, travel, crafts or gardening, Readly has it all! 

Readly reported a 69% increase in the readership of its fashion category in spring 2021 with the easing of lockdown restriction, compared to the same period last year.

“Fashion has always been a popular category amongst our subscribers. We’re seeing more people reading our wide range of titles recently as they check out the latest trends and seek a source of style inspiration. We are delighted to be partnering with H&M, a brand to share our values around inspiration and sustainability, and offer its customers the opportunity to read our broad portfolio of titles including many popular fashion titles. It’s a great fit for us.” says Rob Hanlon, Global Partnerships Director at Readly

Readly offers unlimited "all-you-can-read” access to over 5,000 digital magazines and newspapers in one app for £7.99 a month with many UK and international Fashion and Beauty titles available to read.  During 2020 over 140,000 issues of magazines were distributed and read 99 million times on Readly. 

The offer is available throughout the UK until the 13 June 2021 and running across other markets during 2021. The collaboration is the latest in a series of brand collaborations for Readly, with other partners including Samsung, English Heritage and BUPA.


Data: Fashion category readership compares February 2020 to 2021

For more details contact:

About Readly
Readly is a digital subscription service that lets customers have unlimited access to nearly 5,000 national and international magazine titles - all in one app. Founded by Joel Wikell in Sweden in 2012, Readly is today one of the leading companies in digital magazine subscriptions in Europe with users in 50 markets. In collaboration with around 900 publishers worldwide, Readly is digitizing the magazine industry. Our purpose is to bring the magic of magazines into the future, enabling the discovery and survival of quality content. During 2020 Readly distributed more than 140,000 issues of magazines that have been read 99 million times.

About H&M
H&M is a fashion brand, offering the latest styles and inspiration for all — always. Customers will find everything from fashion pieces and unique designer collaborations to affordable wardrobe essentials, complete-the-look accessories and motivational workout wear. All seasons, all styles, all welcome! But H&M is more than just fashion. With price, quality and sustainability deeply rooted in its DNA, H&M is not only a possibility for everyone to explore their personal style, but it also offers a chance to create a more sustainable fashion future. Visit for more information or follow @HM for daily inspiration.