Tomas Montan joins Readly as Chief Product Officer

The digital magazine subscription app, Readly, has named Tomas Montan as its new Chief Product Officer and member of the management team. Having held executive-level roles with NENT Group’s online video streaming service Viaplay and online book store Adlibris, Montan will lead the next wave of innovation for Readlys’ services and platform.

Montan has an impressive track record of leading product innovation and initiatives that drive customer growth. Most recently Montan was Chief Product Officer of Adlibris, overseeing technology roadmap, product strategy and user experience. Prior to joining Adlibris, he was Chief Product Officer at MTG, creating a cutting edge user experience, including product strategy, product management, client development and product design. During his leadership, he and his team successfully scaled Viaplay’s paid streaming subscription product from a few thousand users to millions of paying users.

In his role as the Chief Product Officer at Readly, Montan will continue to lead the product in line with Readly’s vision of bringing the magic of magazines into the future, creating an even more inspiring and engaging experience that caters for users' increasing demand for high quality content.

– As the European category leader within all-you-can-read subscriptions, in an estimated $ 60 billion magazine market, Readly is addressing the demands from consumers for easy digital access and discovery of relevant and inspiring content. I am confident that Tomas’ experience and leadership will greatly contribute to us reaching our ambitious innovation goals together with his team, says Maria Hedengren, CEO at Readly.

– The guiding principle behind my work has always been user value. I am therefore drawn to the strong user engagement and high ratings that Readly has, and impressed by it. I am very excited about the opportunity to, together with the teams at Readly, innovate on behalf of our subscribers and to support Readly’s continued growth journey as the pioneering category leader with a great product and user experience, says Tomas Montan.  

For more information
Linnéa Aguero, Head of PR & Communications
+ 46 725 03 32 31,

About Readly
Readly is a digital subscription service that lets customers have unlimited access to nearly 5,000 national and international magazines - all in one app. Founded by Joel Wikell in Sweden in 2012, Readly is today one of the leading companies in digital magazine subscriptions in Europe with users in 50 markets. In collaboration with around 900 publishers worldwide, Readly is digitizing the magazine industry. Our purpose is to bring the magic of magazines into the future, enabling the discovery and survival of quality content. During 2020 Readly distributed more than 140,000 issues of magazines that have been read 99 million times.