Embrace the mischief: comic reading increases as The Beano celebrates its 85th birthday!


Increasing numbers of children are reading comics digitally as Readly, the digital magazine and newspaper app, reports a 31 percent increase in its comic and kids category year on year. This comes as The Beano, a much-loved title on the Readly app, celebrates its 85th birthday.


Research shows that over a third (34%) of parents introduce comics to their children to spark a lust for literacy and one in ten children said comics and fantasy magazines were their favourite read out of all literature choices.  Furthermore, almost half (42%) of parents reported reading fantasy magazines or comics as a child with 11 percent of adults still reading them today!


The Beano, the world's longest-running comic and a popular comic on Readly is celebrating its 85h birthday. The commemorative issue has guest appearances from Adele, Stormzy and Harry Styles as well as depictions of King Charles III and Queen Camilla. Sir David Attenborough, Lewis Hamilton and Jill Scott also appear.


The guests were picked after 3,000 children were polled to find out which celebrities they would most like to see in cartoon form. Footballer Marcus Rashford was voted the most inspirational celebrity, while children said they would invite TV duo Ant & Dec to their birthday party. The King can be seen wondering if he is the monarch in Beanotown and the Queen informs him that children rule in the fictional town. The Prince and Princess of Wales also feature as well as singer Dua Lipa.


– The Beano is one of the most loved comics, popular with children and adults alike. We all need a little mischief in life to transport us into a world of fun, adventure and humour and The Beano has depicted this perfectly for years. Our comic and kids category has grown year on year by 31 percent and is gaining popularity as digital reading amongst kids increases across all forms from books to magazines. Popular titles such as The Beano can now be enjoyed by audiences globally. With thousands of magazines in one app, Readly is a great app for families and a sustainable way to read too, says Chris Couchman, Head of Content at Readly


Readly, the digital magazine and newspaper subscription app, includes The Beano comic. Children can read all the current issues and back issues too, alongside lots of other childrens’ magazines and comics such as National Geographic Kids,  GoGirl, Viz, Animal Planet Kids, Minecraft Secrets & Cheats, Animals and You, anorak and Match! on the platform.


Almost a third of children (27%) are reading both digital and physical formats equally, building a strong reading culture, with 41% of children reading on digital formats every day or several times a week.


With unlimited reading and parental controls in place, young readers and teens can immerse themselves in stories, fantasy adventures, craft ideas and puzzles via a tablet, mobile or desktop. With unlimited reading to over 7,000 titles, Readly has a magazine for all the family and as it gives five profiles per household, all the family can read their favourite titles. Visit for more information.




Readly is £9.99 per month for unlimited reading. Visit for more information. 

Research: The survey was carried out during the period from 4-10th October 2022 via the internet, on the basis of the YouGov Panel, based on a sample of 2,290 UK adults.

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About Readly

Readly is the European category leader for digital magazines. The company offers a digital subscription service where customers have unlimited access to 7000 national and international magazines - all in one app and at a fixed monthly fee. Readly has subscribers in 50 countries and content available in 17 different languages. In collaboration with around 1,200 publishers worldwide, Readly is digitising the newspaper and magazine industry. In 2022, revenues amounted to SEK 592 million. The Readly share is listed on Nasdaq Stockholm. For more information, please visit https// The Allbright Report 2022: For the second year in a row, Readly is on the Green List in The Allbright Report 2022 that monitors gender diversity in the management teams of listed companies in Sweden.