Readly and Lidl extend partnership with launch in France
Since its launch in France in November 2022, Readly has established partnerships with a number of renowned brands on the market such as Groupon, Huawei, Glossybox, and N26 bank. During the month of May Readly has launched its latest French partnership together with Lidl, having already collaborated with the large supermarket chain on a number of other markets.
– We are very happy to partner with Lidl France to offer its customers the opportunity to discover a world of inspiration and entertainment with our leading app. The grocery sector is continuing to digitise the way we shop and this partnership offers an exciting way of attracting new users to our platform. We know from our data that consumers appreciate being introduced to digital offers through brands they trust and have shopped with for a long time, and Lidl has that strong brand trust and large, loyal customer base. As a leader in their space we are proud to partner with Lidl in France and across our various markets, says Marie-Sophie von Bibra, Chief Marketing Officer at Readly.
Renowned for providing customers with high-quality products at the lowest possible prices, the partnership with Lidl means that Readly is offering Lidl Plus app customers an attractive offer of two months of free reading and access to Readly's portfolio of over 7,000 digital magazines and newspapers.
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Readly is the European category leader for digital magazines. The company offers a digital subscription service where customers have unlimited access to 7000 national and international magazines - all in one app and at a fixed monthly fee. Readly has subscribers in 50 countries and content available in 17 different languages. In collaboration with around 1,200 publishers worldwide, Readly is digitising the newspaper and magazine industry. In 2022, revenues amounted to SEK 592 million. The Readly share is listed on Nasdaq Stockholm. For more information, please visit https//corporate.readly.com.
With 1,580 supermarkets and 48,000 employees, Lidl France offers a concept of unique distribution centred on proximity and simplicity of the offer. Lidl offers a selected assortment of products with almost 90% private label, a single price throughout France and the best value for money. A model that has enabled Lidl France to stand out and win over the French: the brand was voted Best Chain of Stores 2022-2023 in the Supermarkets and Fruits & Vegetables categories for the 11th consecutive year.