Readly expands its portfolio with titles from Mediengruppe ÖSTERREICH
Mediengruppe ÖSTERREICH, which includes titles reaching an audience of up to 500,000 readers per issue, is joining the Readly platform. Readly subscribers can now access the main edition of the daily newspaper ÖSTERREICH as well as the six most popular magazines of the Austrian media group. In addition to INSIDER, gesund&fit and MADONNA, readers can also read the magazines Reiselust, Cooking and LIVE&STYLE as part of the all-you-can-read subscription.
Readly continues to expand its offering in Austria, its fastest growing market during 2022, and currently has 174 Austrian magazines and four newspapers in its portfolio. The German-language offering now includes over 1600 magazines and newspapers. The new titles, as well as the newspaper, can be read by Readly subscribers across all markets.
"We are delighted to collaborate with Mediengruppe ÖSTERREICH, and to be able to offer some of Austria's most popular titles on our platform. It is important for us to continue to strengthen our fastest growing market with content that our subscribers are interested in. We are looking forward to the joint collaboration and the trust placed in us to bring these popular titles to our global subscriber base," says Jan-Sebastian Blender, Head of Content DACH for Readly.
"By integrating Mediengruppe ÖSTERREICH into the Readly app, we can make our newspaper and wide range of magazines available to an even larger group of readers. This is an effective extension of the digital distribution of our ePaper and eMagazines. The partnership will enable us to reach new readers, gain valuable insights into their reading behaviour and make our offering even more attractive in the future. We are looking forward to a good cooperation", says Thomas Mischu, CMO of Mediengruppe ÖSTERREICH.
Readly has seen continued growth in the number of newspapers and magazines in the DACH region within the last twelve months. The European market leader for digital magazines and newspapers has added 39 new magazine titles from the Burda publishing house as well as all 20 regional editions of BILD, the WELT AM SONNTAG editions for Hamburg, Bavaria and North Rhine-Westphalia and WELT Hamburg to its constantly growing platform. The expansion of the newspaper portfolio thus remains a strategic focus for Readly in the DACH region.
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Readly is the European category leader for digital magazines. The company offers a digital subscription service where customers have unlimited access to 7000 national and international magazines - all in one app and at a fixed monthly fee. Readly has subscribers in 50 countries and content available in 17 different languages. In collaboration with around 1,200 publishers worldwide, Readly is digitising the newspaper and magazine industry. In 2022, revenues amounted to SEK 592 million. The Readly share is listed on Nasdaq Stockholm. For more information, please visit https//corporate.readly.com